AVANT GARDEN

Exhibition design. Concept and creation of seven commissioned interactive installations, future thinking fine perfumery and exploring the possibilities of smell to facilitate meaningful human interaction. Commissioned by IFF International Flavors and Fragrances.What does future thinking perfumery smell, sound, feel and look like? How can innovation fuel it from the ‘inside out’? How does scent fit into the technological revolution that is blurring the lines between the physical, digital and biological spheres? IFF and Polymorf partnered with some of the world’s most inspiring and renowned scientific minds and artist futurists. Together with the Fine Fragrance perfumers, they imagined ten original interfaces that seamlessly integrate scent into life, providing a deeper connection to self, the world and spirit. The perspective gained on Artificial Molecular Beauty, beyond the esthetics of 'Natural vs Synthetic', has opened up new creative practices, new olfactory sensations and new missions for perfumery. Works: Dialect For A New Era, Twilight, The Sacred Now, Algorithmic Beauty, Cosmic Sleep, Eternal Scent, Mood Cloud.

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Avant Garden is an original concept by IFF’s Fine Perfumery creative think-tank, La Fabrica, in collaboration with IFF Chemists, R&D and Strategic Insight teams. Scientific Committee Advisor: Sissel Tolaas. cientific Collaborators: Mazda Adli, Carin Bondar, Denton Ebel, Adam Gazzaley, Florian Hecker, David Howes, Andreas Keller, Asifa Majid, Juhani Pallasma. Artistic Concepts and Interfaces: Polymorf. Produced by Fredrik Deurinck