DIALECT FOR A NEW ERA


Perfume conjures a realm of emotions beyond words and images. In today’s many channels of communication, this unique power inspires an intuitive, codified and universal form of expression.
A dialect for a new era of social engagement is created, using scent to convey nuanced feelings that cannot be expressed in one word or within social conventions. Partnering with Linguist Asifa Majid on four major functions of language – to know, reflect, act and bond- perfumer Laurent Le Guernec builds an invisible dictionary where IFF molecules are the building blocks of 16 compositions deliberately associated to ‘truths’ from Majid’s lexicon. Polymorf’s poetic interface brings these feelings to life, inviting viewers to learn new scent associations and meaning.

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Dialect For A New Era is developed by Polymorf in collaboration with IFF (International Flavors and Fragrances Inc) as part of the AVAND GARDEN project. Producer, Fredrik Deurinck

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