SENSE OF SMELL

If there were a parental advisory label for fragrance, this publication wouldn’t be deemed suitable for noses younger than 16 years of age. Smell the sweat of dancing guys all suited up in plastic. A golden turd as a talisman. A scent like a coitus or a perfume made from human fluids. What do bees register when they smell your breath? Take a sniff of the moon.

Smell is not just about what you feel is disgusting or nice. Smell forcefully sends a signal that immediately clears a way to our emotions and memories. Is it not strange that scent is only applied sporadically in media or communication design?
Teachers and students of the course Communication & Multimedia Design in Breda collectively went on an olfactive adventure. New concepts were created and gathered in this anthology, together with the works of internationally renowned scientists, artists, designers, thinkers and researchers. The state of the art in ideas and products in the field of scent and scent technologies seduces and makes us pause to reflect on the twilight zone between awful and awesome smells.

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SENSE OF SMELL is written by: Marcel van Brakel, Frederik Deurinck en Wander Eikelboom. You can order the book at: TECBOOKS (The Eriskay Connection) Within Sense of Smell we also created the interactive installatin FAMOUS DEATHS more info on the Sense of Smell project www.senseofsmell.nl

 

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